Пробежался по статье веб аналитика Авинаша Кошика (Avinash Kaushik) Seven Steps to Creating a Data Driven Decision Making Culture, на которую вышел через блог Google analytics.

Особенно понравились следующие вещи:

1)Empower your analysts - правило 80% анализа, 20% отчетов (работа аналитика). Если нужны отчеты - наймите стажера.
2) Не заниматься спамом отчетов :-)

Core Message: Almost every company hires for the position of a Analyst, often Senior Analyst, and then quickly proceeds to convert them into report writers. “Here is our Omniture / WebTrends / HBX tool, here is a list of all our internal data consumers, and here are all the reports that they need.” This is a perfect job for a summer intern (they come with the additional benefit of wanting to work really really hard for no pay). The job of a management team that wants to see a data driven culture is to first empower their analysts. This means giving them the strategic objectives of the website and then get out of the way. Make sure that the work load is the analyst is such that they can spend 80% of their time doing analysis. Hire critical thinkers.



Советую прочитать эту статью.